Comfort Is the New Cool: How Everyday Tees Became a Lifestyle Choice
There was a time when “cool” meant trying hard. Hard fabrics.Hard fits.Hard rules about how you should look, move, and present yourself. But somewhere along the way, Indian youth quietly decided to stop performing. In 2025, cool looks different.It feels different. Comfort is the new cool. And at the center of this shift stands one […]
